Friday, October 29, 2010

Pac-12 Graphics

I'll be updating this more regularly. I'm also expanding the blog to cover my thoughts on graphical communication.

With the University of Utah and the University of Colorado joining the PAC-10 athletic conference next summer[1], the conference needed to split into divisions. Numerous alignments were proposed, but the university presidents and athletic directors eventually settled on a “North/South” alignment. To advertise the split, the Deseret News (Salt Lake City) produced the following graphic:

But the graphic distorts many items to give the illusion that this is a clean geographic split. First, the logos of several schools are deceptively placed. Utah is in Salt Lake City, and Colorado is in Boulder, both cities which are much closer to Wyoming than Arizona. In addition, Stanford and California are each shown further north than Palo Alto and Berkeley really are. Finally, the conical projection used for the state lines tends to cause California, Oregon, and Washington to bend away to the northwest.

As a UCLA fan blog noticed,




[1] As a fan and alumnus of Brigham Young University, I am of course jealous that BYU was not invited into the PAC-12. This disenchantment has been set aside in the current defense of graphical integrity.

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